SEO in 2025: What You Must Know to Stay Ahead
If you’ve been working on your website’s SEO for a while, you’ll know how quickly things change. Search engines evolve, user habits shift, and strategies that work today might not work tomorrow. As we look to 2025, it’s time to stop guessing and start preparing. I’ve been watching the trends, reading the data, and speaking […]
Why Local SEO is Essential for Small Business Growth
In today’s online world, competition is fierce. Small businesses must find ways to stand out without breaking the bank. If you’re looking to boost your online presence and attract more local customers, the answer is clear: invest in local search engine optimisation. Local SEO is one of the most cost-effective strategies to grow your customer […]
EAT and YMYL. Believe it or not, Google Says You Need These if You Are to Make Money Online!
The SEO industry loves an acronym. Google has two absolute beauties, EAT and YMYL that you need to take seriously if you plan to make money from your site. Here we will explain why these two critical acronyms can build ranking success or could sink your site like a stone in a pond. What are […]
What are the Basic 4 types of SEO
The four fundamental SEO (Search Engine Optimisation) categories are on-page SEO, off-page SEO, technical SEO, and local SEO. We’ll go through each category in detail and explain what they are and how they can help your business. Additionally, we’ll provide you with some advice on how to tailor your SEO strategy in each area while […]
Your Freelance Contract: 10 Things To Keep In Mind
Oversight and negligence are among the problems of freelancers and the self-employed. Surveys and forums show that many freelancers have not got paid for their work. Setting up a contract before starting freelancing work can protect you from non-paying clients and other risks associated with freelancing. Establishing a contract as a self-employed worker will also […]
Freelancing and Telecommuting: Two Modern Working Trends
In recent years, technological advances have penetrated various areas of running a company, leading them to implement different strategies and adaptation mechanisms. Add changes in the mentalities of the younger generations, changed in part by technology, relationship dynamics between organizations and their employees have transformed in the last two decades. In response to these changes, […]
Digital Marketing Help for Businesses: Agency or Freelance?
When it comes to digital marketing, you may be considering seeking help from an external provider. Usually, those who find themselves in this position face the choice of an agency or a freelancer. It is a question that I hear pretty frequently, but it is impossible to answer generally. The truth is that opting for […]
What Is A Freelancer?
A freelancer works independently, offering their services to companies or other people, and manages their time and their way of working autonomously. Anyone who has skills, talents, or knowledge in an area that allows it can work as a freelancer. For example, it is common to see freelancers working in writing, education, SEO, programming, design, […]
