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Looking for a expert Web Developer ?SEO Specialist ?

Most start up businesses DO NOT NEED a full-time digital marketing manager and all the associated HR costs that go with it. 

What they do need though, is someone with my web development & SEO knowledge that can add value to your bottom line.   

Driving SALES and increasing YOUR  PROFITS.

I build superb websites that are Google ready. Any business, any platform. Leads from Day 1.

Google Certified Individual

My Services

Looking for a specialist web developer & SEO expert

I am contacted by many business owners every year. These businesses are incredibly diverse across a wide range of market sectors. They all have one thing in common. THEY NEED MORE CUSTOMERS.  Does this sound like you? If so, carry on reading.

I’m a Google-Certified digital specialist and with 20 years’ experience in turning around failing  marketing campaigns, ensuring each campaign delivers outstanding return on investment for my clients using SEO and SEM best practice.

I build fantastic looking websites that rank on the first page of Google for multiple competitive search terms which drives in targeted traffic and increased sales.

SEO is the process of improving the quality of your website in the eyes of search engines. A fully optimised site generates traffic and client enquiries, leading to business growth.

Search Engine Optimization

A successful digital marketing strategy involves using a broad mix of channels. For maximum conversions, I recommend a blend of SEO, email marketing, social media, paid ads, and content marketing.

Digital Marketing

From the initial concept through to launch, I can take your ideas and produce stunning and effective websites that will get your business on the map and drive leads and sales.

Website Development

In-depth keyword research allows us to understand what phrases your target audience is using to search for the products and services you offer. Once we identify them, we optimise your site to rank for the top keywords and receive traffic that converts.

Keyword Research

Competitor analysis is a strategic process of assessing, comparing, and analysing your competitors. We use the information as a point of measurement to identify your business's strengths and weaknesses compared to each competitor.

Competitor Analysis

Using social media platforms is an optimal way to connect with your target audience. I can convert your invisible online business into a recognised brand by raising awareness and creating interest through social media.

Social Media Marketing

Mac McCarthy,

I’m a Google Certified Digital Marketer

I am a Google qualified SEO and Digital Marketing specialist.

Having built a successful SEO agency dealing with clients across a wide range of markets over 15 years, i have more recently moved into the digital consultancy field, helping SME’s build their business online without the need for engaging people in full time employment.

By using my expertise on a fractional time basis, they receive affordable professional advice to help improve their online visibility and drive in more targeted traffic, that ultimately increase their revenue on the bottom line.

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My Resume

Professional Experience

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  • Construction/Engineering Sector
  • Lifestyle/Health Sector
  • Fashion/Retail Sector
  • Home Furnishings Retail Sector
  • Gaming/Leisure Sector
  • Foreign Exchange/Financial Sector
  • Real Estate/Construction Sector

Construction/Engineering Sector

My clients selling construction materials hired me as they needed someone to redesign their website and increase brand awareness. After revamping their site, I created and disseminated engaging digital marketing campaigns using several approaches, including social media, email marketing, and SEO. I targeted prospective and interested customers while measuring campaign influence. The result:

  • Increased sales by 21% by improving brand awareness and lead generation
  • Website traffic surged by 25% with a high conversion rate
  • Boosted organic traffic with on and off-page search engine optimised content.

Lifestyle/Health Sector

I recently took on a client in offering beauty services. My client was in her first year of business and did not want to overspend on marketing. First, I examined Google analytics to determine her site’s SEO inefficiencies and established a working strategy to increase engagement, convert customers, and increase search rankings. The result:

  • I ranked my client’s business on Google search and gained her a place in the top three results of the Google My Business listings.
  • I increased my client’s customer base and revenue significantly, only through optimising her site for Google’s search results.

Lifestyle/Health Sector

My clients in the retail fashion business felt they were not getting the sales their outfits warranted. I did a competitor analysis on leading fashion brands, which enabled me to see their weaknesses and devise a complete digital marketing strategy.

  • By implementing social media marketing, email marketing, and SEO, my clients reported an increase of 34% in revenue after three months. 
  • Organic SERP rankings increasing on average 12 points across core keyword phrases

Lifestyle/Health Sector

My clients in the retail fashion business felt they were not getting the sales their outfits warranted. I did a competitor analysis on leading fashion brands, which enabled me to see their weaknesses and devise a complete digital marketing strategy.

  • By implementing social media marketing, email marketing, and SEO, my clients reported an increase of 34% in revenue after three months. 
  • Organic SERP rankings increasing on average 12 points across core keyword phrases

Gaming/Leisure Sector

My client in the leisure sector was disappointed with the lack of business through his online endeavours and felt his services were “invisible” due to high competition. I evaluated, reviewed, and revamped strategic goals to align with business objectives. I increased the site’s traffic using paid and organic SEO content across several platforms. The result:

  • We have seen an increase of net income by 20% overall.

Foreign Exchange/Financial Sector

I restructured existing campaigns and designed targeted SEO techniques for a Forex learning platform. The result:

  • The quality of traffic improved
  • We won new business and long-term clients.

Real Estate/Construction Sector

My clients own a real estate agency with offices in London and Spain. To increase their leads and sales, I analysed their existing marketing strategies while cultivating improvements to drive business, boost engagement and cut the costs of their previous paid ad expenditure. The result:

  • Overhauling their campaign framework and improving bidding strategies increased their ROI significantly
  • I slashed their Adwords CPC by 20% by integrating negative keywords and maximizing keyword match strategies, increasing the click-through rate.

Portfolio

My Latest Project

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Website Design

Summit - Website Design

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Mobile Apps

Zenify - Mobile Apps Design

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Product Design

Helder - Brand Identity Design

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Graphic Design

TechNova - Logo Rebranding Design

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Testimonials

Amazing Reviews From My Clients

Graeme Robinson
Graeme Robinson

Founder

I needed help setting up a website and promoting my man and a van business. I didn't have much of a budget, but the Search Equation team did a fantastic job at a reasonable price and I am already getting jobs coming in. Thank you for your hard work.

Janette Vince
Janette Vince

Founder Designer Lashes

I've been with this company several years and after using other companies previously, I would never change. They are excellent at what they do.

Jessica Grimes
Jessica Grimes

Founder

Fantastic SEO company, really helped me get my business noticed online! Thank you so much Mac!

Gerry Ferguson
Gerry Ferguson

Founder

" I had the opportunity to collaborate with Mac on a challenging project, and I was thoroughly impressed by their expertise and professionalism "

Blog & News

Knowledge Hub