SEO in 2025: What You Must Know to Stay Ahead
If you’ve been working on your website’s SEO for a...
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Most start up businesses DO NOT NEED a full-time digital marketing manager and all the associated HR costs that go with it.Â
What they do need though, is someone with my web development & SEO knowledge that can add value to your bottom line. Â
Driving SALES and increasing YOUR  PROFITS.
I build superb websites that are Google ready. Any business, any platform. Leads from Day 1.
I am contacted by many business owners every year. These businesses are incredibly diverse across a wide range of market sectors. They all have one thing in common. THEY NEED MORE CUSTOMERS. Does this sound like you? If so, carry on reading.
I’m a Google-Certified digital specialist and with 20 years’ experience in turning around failing marketing campaigns, ensuring each campaign delivers outstanding return on investment for my clients using SEO and SEM best practice.
I build fantastic looking websites that rank on the first page of Google for multiple competitive search terms which drives in targeted traffic and increased sales.
I am a Google qualified SEO and Digital Marketing specialist.
Having built a successful SEO agency dealing with clients across a wide range of markets over 15 years, i have more recently moved into the digital consultancy field, helping SME’s build their business online without the need for engaging people in full time employment.
By using my expertise on a fractional time basis, they receive affordable professional advice to help improve their online visibility and drive in more targeted traffic, that ultimately increase their revenue on the bottom line.
My clients selling construction materials hired me as they needed someone to redesign their website and increase brand awareness. After revamping their site, I created and disseminated engaging digital marketing campaigns using several approaches, including social media, email marketing, and SEO. I targeted prospective and interested customers while measuring campaign influence. The result:
I recently took on a client in offering beauty services. My client was in her first year of business and did not want to overspend on marketing. First, I examined Google analytics to determine her site’s SEO inefficiencies and established a working strategy to increase engagement, convert customers, and increase search rankings. The result:
My clients in the retail fashion business felt they were not getting the sales their outfits warranted. I did a competitor analysis on leading fashion brands, which enabled me to see their weaknesses and devise a complete digital marketing strategy.
My clients in the retail fashion business felt they were not getting the sales their outfits warranted. I did a competitor analysis on leading fashion brands, which enabled me to see their weaknesses and devise a complete digital marketing strategy.
My client in the leisure sector was disappointed with the lack of business through his online endeavours and felt his services were “invisible” due to high competition. I evaluated, reviewed, and revamped strategic goals to align with business objectives. I increased the site’s traffic using paid and organic SEO content across several platforms. The result:
I restructured existing campaigns and designed targeted SEO techniques for a Forex learning platform. The result:
My clients own a real estate agency with offices in London and Spain. To increase their leads and sales, I analysed their existing marketing strategies while cultivating improvements to drive business, boost engagement and cut the costs of their previous paid ad expenditure. The result:
Founder
I needed help setting up a website and promoting my man and a van business. I didn't have much of a budget, but the Search Equation team did a fantastic job at a reasonable price and I am already getting jobs coming in. Thank you for your hard work.
Founder Designer Lashes
I've been with this company several years and after using other companies previously, I would never change. They are excellent at what they do.
Founder
Fantastic SEO company, really helped me get my business noticed online! Thank you so much Mac!
Founder
" I had the opportunity to collaborate with Mac on a challenging project, and I was thoroughly impressed by their expertise and professionalism "
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I build superb websites that are Google ready. Any business, any platform. Leads from Day 1.
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