Hi! My name is Mac, I am a freelance digital marketing specialist.
I provide bespoke SEO services at an affordable price to small and medium business owners.
Most businesses DO NOT NEED a full-time digital marketing manager and all the associated HR costs that go with it. However, what they do need is someone with my SEO and marketing knowledge to add to their bottom line.
What I do
I am contacted by hundreds of business owners every year. Their businesses are incredibly diverse. Some are in the beauty sector, some work in construction, some are in the travel industry, and others sell furniture online. But they have one thing in common, they need, or want, more customers. Does this sound like you? If so, carry on reading.
I’m a Google-certified SEO specialist, now working as a freelancer. For the last 15 years, I have transformed many ineffective digital marketing attempts into successful campaigns. I am an expert in increasing brand awareness, and I rank my clients on the first page of Google for multiple competitive search terms.
I ensure each campaign delivers an outstanding return on investment for my clients using the most reliable SEO and SEM techniques.
Search Engine Optimization
SEO is the process of improving the quality of your website in the eyes of search engines. A fully optimised site generates traffic and client enquiries, leading to business growth.
A successful digital marketing strategy involves using a broad mix of channels. For maximum conversions, I recommend a blend of SEO, email marketing, social media, paid ads, and content marketing.
From the initial concept through to launch, I can take your ideas and produce stunning and effective websites that will get your business on the map and drive leads and sales.
In-depth keyword research allows us to understand what phrases your target audience is using to search for the products and services you offer. Once we identify them, we optimise your site to rank for the top keywords and receive traffic that converts.
Competitor analysis is a strategic process of assessing, comparing, and analysing your competitors. We use the information as a point of measurement to identify your business's strengths and weaknesses compared to each competitor.
Social Media Marketing
Using social media platforms is an optimal way to connect with your target audience. I can convert your invisible online business into a recognised brand by raising awareness and creating interest through social media.
Areas Of Expertise
I’m a Google Certified Digital Marketer
Google Digital Marketing Certification is an official certification awarded by Google after a student successfully finishes the content of its Digital Marketing Course. The Interactive Advertising Bureau Europe and The Open University license the certificate. It is essential learning for anyone who works as a freelance SEO consultant to develop skills in all areas of digital marketing.
My clients selling construction materials hired me as they needed someone to redesign their website and increase brand awareness. After revamping their site, I created and disseminated engaging digital marketing campaigns using several approaches, including social media, email marketing, and SEO. I targeted prospective and interested customers while measuring campaign influence. The result:
- Increased sales by 21% by improving brand awareness and lead generation
- Website traffic surged by 25% with a high conversion rate
- Boosted organic traffic with on and off-page search engine optimised content.
I recently took on a client in offering beauty services. My client was in her first year of business and did not want to overspend on marketing. First, I examined Google analytics to determine her site's SEO inefficiencies and established a working strategy to increase engagement, convert customers, and increase search rankings. The result:
- I ranked my client's business on Google search and gained her a place in the top three results of the Google My Business listings.
- I increased my client's customer base and revenue significantly, only through optimising her site for Google's search results.
My clients in the retail fashion business felt they were not getting the sales their outfits warranted. I did a competitor analysis on leading fashion brands, which enabled me to see their weaknesses and devise a complete digital marketing strategy.
- By implementing social media marketing, email marketing, and SEO, my clients reported an increase of 34% in revenue after three months.
- Organic SERP rankings increasing on average 12 points across core keyword phrases
This business is larger than most operations run by my clients, and the owners required measurable results. I implemented advanced SEO techniques and used PPC ads to generate instant targeted traffic. I also oversaw their web development and content distribution. Their site now offers an engaging and exciting customer experience that transfers to a high conversion rate.
- Integrated optimized PPC strategies to maintain a competitive edge
- Enhanced organic growth across five websites by 23%.
- Secured page one rankings on Google for multiple search terms
My client in the leisure sector was disappointed with the lack of business through his online endeavours and felt his services were "invisible" due to high competition. I evaluated, reviewed, and revamped strategic goals to align with business objectives. I increased the site's traffic using paid and organic SEO content across several platforms. The result:
- We have seen an increase of net income by 20% overall.
I restructured existing campaigns and designed targeted SEO techniques for a Forex learning platform. The result:
- The quality of traffic improved
- We won new business and long-term clients.
My clients own a real estate agency with offices in London and Spain. To increase their leads and sales, I analysed their existing marketing strategies while cultivating improvements to drive business, boost engagement and cut the costs of their previous paid ad expenditure. The result:
- Overhauling their campaign framework and improving bidding strategies increased their ROI significantly
- I slashed their Adwords CPC by 20% by integrating negative keywords and maximizing keyword match strategies, increasing the click-through rate.